To see how much buzz they can generate from an unannounced event they started a little Viral project – take a regular activity to the extreme, live cast the entire thing.
Dissecting Extreme Hanami:
Announced a day before the event, a route was planned in mind with several stops to allow people to join along.
Extreme hanami uses Storytlr as the lifestream platform to allow people to track the participants in real time with photos videos and livecasts.
Everytrail – for mapping the event
Flickr – for photos
qik – for video
Twitter – for live microblogging
tweetie – for tweeting on the Iphone
ping.fm – for updating updating all your social networks
mophie – for extended battery power!
Extremehanami within 24 hours of launch made become the number 1 storytlr site for April 1st 2009. not bad for a site that didn’t exist before 6am
For an event that was unannounced, and relied solely on viral nature of the internet, this was quite successful at pulling online and offline participants. Live casting isn’t a new concept, and neither is crowd sourcing, but applied together on a grand scale as part of a marketing effort, this could be an interesting combo. I look forward to seeing what Andrew and Paul come up with next!
So how much hype did it generate? why don’t you take a look for yourself – Extreme Hanami